Learn everything about Market and Industry Analysis (tasks & institutions of market research, primary & secondary statistical data collection, market research in industrial, trading and service companies), Strategic Marketing (development stages, terms and characteristics, appearance forms, Marketing Management Process, Integrated Marketing, Situation Analysis, Strategic analysis methods, market choice & development strategies) and Operational Marketing (Product, Communication, Pricing and Distribution Policy, Brand & Sales Management, Customer Service Management, Marketing Controlling).

Fundamentals of Change Management, History of Change Management, Theories of Change Management, Leadership in change processes, Micropolitics and power in change processes, Dealing with emotions and resistances, Phase models of emotional reactions to changes, Instruments and concepts in the preparation phase, Order clarification and organization of change projects, Instruments and concepts in the analysis phase, Analysis of strategy, culture and technical-organizational systems, Instruments and concepts in the conception phase, Goals and planning of change measures, Instruments and concepts in the implementation phase, Training and participation.

Primary and secondary research methods drawn from human-computer interaction and the broader computing literature, research user and user experience as well as user experience influencing factors, different platforms for experience design and adapt to their technical constraints, methods from experimental psychology and data science to better understand how people engage with digital products and services, interaction design across a range of application domains, including cybersecurity, controlling IP of interfaces, central principles, methods and tools in UX Design, user research and insights and its relevance for developing experiences, knowledge of processes, methods and tools that are used in wireframing and usability testing with prototypes, service safari, design ethnography, AEIOU observations, diary studies, cultural probes, extreme users, mood boards - central principles, methods and tools that are used in UX Design, etc..

Defining Service Design, Service Design as a process, Service Design and Management, The principles of Service Design, Service Design Tools, Research, Personas, Journey maps, System maps, Service Blueprints, Service Prototypes, Service and Business, Divergence and Convergence, Ideation process, Intelligences, design, choice, Ideation methods, Prototyping,

Know the core concepts of quantitative design research like, A/B testing, Analytics – like Google Analytics, Desirability Studies, Surveys and Questionnaires, Tree Testing, Contextual inquiry, Card sorting, know the core concepts of qualitative design research like, participant observation, in-depth interviews, focus groups, experiment, survey, systematic observation - secondary research, grounded theory, ethnography, action research, practice based reseach, phenomenological research - narrative research, mixed methods.

Prototyping definition, goals and context in relation to the UX design process, application of prototyping principles vis-à-vis different goals and formats with the design process, role of fidelity in the prototyping process (low, medium, high, mixed and dimensions of fidelity), multiple useful prototyping methodologies, for example paper prototyping, material prototyping and digital prototyping, evaluation of prototype quality, role of prototyping in order to assess and resolve usability issues before launch, definition of success / failure criteria and methods of reflection, knowledge of processes, methods and specific tools (Invision, Balsamiq, Axure), Specifics of service prototyping and relevant methods and tools used in service prototyping.

System definition, Elements of a system, Interaction between elements of a system, Organization of a system, System epistemology, Dynamics of processes, Description of processes, Degenerative processes, Composition of processes, Design and Systems, Designing Systems, Mental Models, System Archtetypes, Natural Systems, Artificial Systems, Social Systems, Socio-technical Systems, Complex Systems, Design space, The Foundations of Systemics, The Legacy of Norbert Wiener and the Birth of Cybernetics, At the Origins of System Sciences: Communication and Control, The Definitions of Systemics: Integration and Interoperability of Systems - The System and its Invariants, 5 Generations of Systems and the System in the System, A World of Systems of Systems, The Problem of Control, Dynamics of Processes, Interoperability, Fundamental Properties of Systems of Systems.

Practice based research, Practice led research, Design project management - Applied Design Thinking, Real world problem solving.

The module covers the following learning content: Research driven designing, Design project management, Applied Design Thinking, Real world problem solving.