UX & Service Design M.A.

Get a full German Master of Arts Degree via Distance Learning. No need to quit your job, no need to change your place of residency. Get a job-seeking VISA to Germany after graduation and get an employment in Europe using our Job-Placement-Platform!

Fact sheet of the Online Master's program

get an overview about the content of the study program

What's inside?

The distance learning Master’s degree in UX & Service Design M.A. qualifies you to become an expert in user experience. If you are passionate about customer satisfaction, and keen to develop first-class services, then this is the right choice.

If you are passionate about designing user experiences to satisfy customers, our UX & Service Design (M.A.) degree programme is for you. With services accounting for around 70% of the gross value added (GVA) generated in the European Union, designing services to meet customer needs is becoming increasingly important.
In this programme, you will learn to develop interactive processes and features, as well as professional services. This programme is suitable for anyone who has completed a Bachelor of Arts degree and is enthusiastic about managing and designing user experiences to develop first-class services.

In our UX & Service Design (M.A.) degree programme, you will learn to combine innovation, technology, management, and customer experience to design the user’s overall inter- action with digital and analogue systems. You will have the opportunity to set individual focus areas through the projects you design and apply your newly acquired knowledge in a practical context.

Please note that some modules in your degree program require the use of Adobe Collection, Adobe XD or a comparable software. If you do not have access to use the Adobe Collection or Adobe XD, we recommend a student subscription or the use of the public domain software gimp, Pixlr X, Photopea Online, Figma and Hotjar, etc.

As potential managers, you will use your expertise in both UX and service design to organise and control design processes • Service design promotes a holistic view of processes within companies and how they contribute to the overall customer experience • You will learn to research models and methods at the interface between business, marketing, design, and technology, adapting them as necessary and developing new methods if required. 

Academic Degree: Master of Arts (M.A.)

Accreditation: The program provides a high-quality university degree with 60-120 European credit points which is accredited under German law. The focus of this Masters’ level program is on applying theoretical knowledge and concepts to real-life business settings.

Certification: State approval by the ZFU (national central office for distance learning), No. 1153423.

Duration of Study: 2 / 3 / 4 Semesters Distance Learning on the e-Campus of SRH Distance Learning University. The duration of your study depends on your previous education and job experiences.

Language of Instruction: The programme is taught entirely in English

Tuition Fees: 799 EUR per month for 60 ECTS (2 semesters), 699 EUR per month for 90 ECTS (3 semesters), 599 EUR per month for 120 ECTS (4 semesters)

Total cost: 9.588 EUR for 60 ECTS (2 semesters), 12.582 EUR for 90 ECTS (3 semesters), 14.376 EUR for 120 ECTS (4 semesters)

Academic Year: You can start your study at the first day of each month

Credit Points: 60 ECTS (2 semesters) / 90 ECTS (3 semesters) / 120 ECTS (4 semesters)

Module Handbook: Request the module handbook via srh@iuli.ac.id

For Graduates

You just finished your Bachelor degree, got first working experiences and looking for a way to accelerate your career? Then the MBA program is the right choice for you!

For Employees

You are already working for a few years and would like to extend your knowledge to get a better paid position in your company or looking to apply for a new job in Europe? Then this program is the right choice for you!

For Companies

You want your employees to make smarter decisions so your business can prosper? Then its time to upgrade them with this new and unique MBA program!

The Content in detail

The distance learning Master’s degree in UX & Service Design M.A. qualifies you to become an expert in user experience. If you are passionate about customer satisfaction, and keen to develop first-class services, then this is the right choice.


Get an overview on the management cycle. Learn everything about the Micro and Makro Environments (political, legal, economical, sociocultural & technological frameworks), about leading a company (goals, strategies and leadership, corporate governance & business goals), strategic analysis and strategic planning, Human Resource Management and the Control of processes (service creation and exploitation, operational service creation process, material management, procurement and logistics).


Learn everything about Market and Industry Analysis (tasks & institutions of market research, primary & secondary statistical data collection, market research in industrial, trading and service companies), Strategic Marketing (development stages, terms and characteristics, appearance forms, Marketing Management Process, Integrated Marketing, Situation Analysis, Strategic analysis methods, market choice & development strategies) and Operational Marketing (Product, Communication, Pricing and Distribution Policy, Brand & Sales Management, Customer Service Management, Marketing Controlling).

Change Management

Fundamentals of Change Management, History of Change Management, Theories of Change Management, Leadership in change processes, Micropolitics and power in change processes, Dealing with emotions and resistances, Phase models of emotional reactions to changes, Instruments and concepts in the preparation phase, Order clarification and organization of change projects, Instruments and concepts in the analysis phase, Analysis of strategy, culture and technical-organizational systems, Instruments and concepts in the conception phase, Goals and planning of change measures, Instruments and concepts in the implementation phase, Training and participation.

User Experience Design - Principles & Methods

Primary and secondary research methods drawn from human-computer interaction and the broader computing literature, research user and user experience as well as user experience influencing factors, different platforms for experience design and adapt to their technical constraints, methods from experimental psychology and data science to better understand how people engage with digital products and services, interaction design across a range of application domains, including cybersecurity, controlling IP of interfaces, central principles, methods and tools in UX Design, user research and insights and its relevance for developing experiences, knowledge of processes, methods and tools that are used in wireframing and usability testing with prototypes, service safari, design ethnography, AEIOU observations, diary studies, cultural probes, extreme users, mood boards - central principles, methods and tools that are used in UX Design, etc..

Service Design - Principles & Methods

Defining Service Design, Service Design as a process, Service Design and Management, The principles of Service Design, Service Design Tools, Research, Personas, Journey maps, System maps, Service Blueprints, Service Prototypes, Service and Business, Divergence and Convergence, Ideation process, Intelligences, design, choice, Ideation methods, Prototyping,

Design Research & Design Methods

Know the core concepts of quantitative design research like, A/B testing, Analytics – like Google Analytics, Desirability Studies, Surveys and Questionnaires, Tree Testing, Contextual inquiry, Card sorting, know the core concepts of qualitative design research like, participant observation, in-depth interviews, focus groups, experiment, survey, systematic observation - secondary research, grounded theory, ethnography, action research, practice based reseach, phenomenological research - narrative research, mixed methods.

User Experience and Prototyping

Prototyping definition, goals and context in relation to the UX design process, application of prototyping principles vis-à-vis different goals and formats with the design process, role of fidelity in the prototyping process (low, medium, high, mixed and dimensions of fidelity), multiple useful prototyping methodologies, for example paper prototyping, material prototyping and digital prototyping, evaluation of prototype quality, role of prototyping in order to assess and resolve usability issues before launch, definition of success / failure criteria and methods of reflection, knowledge of processes, methods and specific tools (Invision, Balsamiq, Axure), Specifics of service prototyping and relevant methods and tools used in service prototyping.

Design Systems & Designing in complexity

System definition, Elements of a system, Interaction between elements of a system, Organization of a system, System epistemology, Dynamics of processes, Description of processes, Degenerative processes, Composition of processes, Design and Systems, Designing Systems, Mental Models, System Archtetypes, Natural Systems, Artificial Systems, Social Systems, Socio-technical Systems, Complex Systems, Design space, The Foundations of Systemics, The Legacy of Norbert Wiener and the Birth of Cybernetics, At the Origins of System Sciences: Communication and Control, The Definitions of Systemics: Integration and Interoperability of Systems - The System and its Invariants, 5 Generations of Systems and the System in the System, A World of Systems of Systems, The Problem of Control, Dynamics of Processes, Interoperability, Fundamental Properties of Systems of Systems.

Project 1 - UX Practice-based Research

Practice based research, Practice led research, Design project management - Applied Design Thinking, Real world problem solving.

Project 2 - Service Design Research Based Project

The module covers the following learning content: Research driven designing, Design project management, Applied Design Thinking, Real world problem solving.

Design Theory, Scientific Design Concepts & Design Science
Design Definitions, Design discourse, Discourse modalities, Design epistemology, methodology phenomenology, Design science/ science of design, Design history as a constructed artifact, Design taxonomies, Critical design studies.
Knowledge of German increases your job opportunities with German and foreign companies in your own country and abroad. Proficiency in German helps you to function productively for an employer with global business connections. German is the second most commonly used scientific language. Germany is the third largest contributor to research and development and offers research fellowships to scientists from abroad.

Learn German with our highly qualified and GOETHE accredited German Teachers. We offer German language courses in the level beginner (A1), elementary (A2), intermediate (B1), upper intermediate (B2) and advanced (C1), depending on your starting level of German language.

Apply for the Master's Program

Enrollment Conditions + Application Procedure

admission requirements

These are your admission requirements:

— Completed university degree or equivalent degree (min. 180 ECTS)

— Knowledge of the English language level B1

— Design-specific basic understanding

— At least one year of practical or professional experience

— If necessary, motivational interview

Step 1: Application

Simply download the PDF application for enrolment and send it completed to srh@iuli.ac.id with the subject 'Global MBA' incl. all required documents, which are: 1. Photograph, 2. Curriculum Vitae, 3. High School Diploma, 4. Bachelor's Degree including Transcript of Records, 5. Proof of Work Experience (e.g. references, proof of internship), 6. English Language Certificate (If you dont have one, we will test you for free and online at IULI).

Step 2: Letter of admission
We will check all your uploaded documents at SRH and IULI. You will receive an official Letter of Admission, if all documents are approved by both universities.
Step 3: Pay the first installment fee
Together with the Letter of Admission you will get an invoice and you have to pay the first instalment fee via bank transfer or Flywire.
Step 4: onboarding
At the beginning of your study you will get an extensive onboarding session, where our specialists from SRH and IULI will explain you all details of the study, the use of the e-Campus and some basic rules and obligations. 

Online Information Events

Join our free events and get to know us and the program

Who we Are...



Germany's premier distance learning university, which is permanently government-accredited and no. 1 in student satisfaction in Germany in the years of 2019, 2020, 2021 and 2022.


THE hub for a high quality international education in South-East Asia, founded by Dr.-Ing. Ilham Habibie. We offer Bachelor and Master Programs in cooperation with mostly German partner universities.

IULI certifications

a fully ACCREDITED and certified German-Indonesian university 


IULI is licensed by the Indonesian Government Directorate General of Higher Education under SK DIKTI No. 425/E/O/2014, all study programs are accredited by the Indonesian Government's National Accreditation Body, BAN-PT.


TÜV Rheinland AG is an internationally active, independent testing service provider based in Cologne. TÜV Rheinland operates as a technical testing organization in the areas of safety, efficiency and quality. IULI is certified by TÜV Rheinland Management System ISO 9001:2015 under the ID 9105083667.


ASIIN is the Global Leader in Quality Assurance in Higher Education. The DAAD (German Academic Exchange Service) is the largest German support organisation in the field of international academic co-operation. Our Double Degree Programs are evaluated by ASIIN and DAAD on a regular base.


Anabin is a database for information on the evaluation of foreign educational certificates. It supports authorities, employers and private persons to classify a foreign qualification in the German education system. All IULI study programs are listed in Anabin.

SRH Distance Learning University certifications

a fully ACCREDITED and certified German university 

Our university has an unlimited official recognition by the German government and is system-accredited by the German Accreditation Council. All our German and English programs are officially recognised by the German Central Office for Distance Learning (ZFU), and we are very proud to be the first institution in Germany receiving FIBAA’s new Premium seal “Excellence in Digital Education”.

Furthermore, we are a full member of EFMD Global, the largest international network of business schools and corporations with almost 1,000 institutional members across 92 countries.

As a university, we want to assume responsibility to tackle climate change and preserve our nature – therefore we have compensated our CO2 emissions since 2019, and are working hard on further reducing our already low carbon footprint.


TESTIMONIALS of Famous Former SRH Students

Contact us

Get the full module handbook, the link to the online information events and all the instruction of how to apply via E-Mail and Whatsapp

Starting from

155 Million IDR 9.600 EUR

No Application Fee
Free English Test
12-24 months study time
Learn German Language
Get a full German Master Degree
Get a job seeking VISA to Germany after Graduation
We help you to get employed with our Job Placement Platform
CRM form will load here

chat with us via whatsapp

Scan the QR-Code, click the button or send a message directly to +49 3524 2890133 to start a chat with our Vice-Rector Dr. Sven Rost.