Learn everything about Market and Industry Analysis (tasks & institutions of market research, primary & secondary statistical data collection, market research in industrial, trading and service companies), Strategic Marketing (development stages, terms and characteristics, appearance forms, Marketing Management Process, Integrated Marketing, Situation Analysis, Strategic analysis methods, market choice & development strategies) and Operational Marketing (Product, Communication, Pricing and Distribution Policy, Brand & Sales Management, Customer Service Management, Marketing Controlling).

Fundamentals of Change Management, History of Change Management, Theories of Change Management, Leadership in change processes, Micropolitics and power in change processes, Dealing with emotions and resistances, Phase models of emotional reactions to changes, Instruments and concepts in the preparation phase, Order clarification and organization of change projects, Instruments and concepts in the analysis phase, Analysis of strategy, culture and technical-organizational systems, Instruments and concepts in the conception phase, Goals and planning of change measures, Instruments and concepts in the implementation phase, Training and participation.

Managing and leading, Behavioural style, Challenges for design leaders, Project Leadership, Leading by strategy, The Project Manager as Entrepreneur - Understanding Teamwork, Teams versus Groups, Leadership versus Management, Project Leadership, Change and Leadership, Leadership sideways, Leadership development, Leading the Next Generation, Project Leader Organization, Project Team Organization, Designed leadership, priciples of designed leadership, Strategic Design Method: Ask, Try, Do - principles and methods, Thinking Visually and Spatially, Designed Leadership Cases.

Kinds of decisions (strategic tactical, operational, organizational - personal), Assembly of the client team (The briefing process Shortlisting design consultants, Appointment of design consultants, Design development, design coordination and information management - Tendering and contract strategy for works contractors, Project management, Post-project review activity), From Decision Theory to Decision-aiding Methodology (Binary Relations and Preference Modeling, Formal Representations of Uncertainty, Human Decision: Recognition plus Reasoning, Multiple Objective Linear Programming, Constraint Satisfaction Problems, Logical Representation of Preferences, Decision under Risk: The Classical Expected Utility Model - Decision under Uncertainty: The Classical Models, Cardinal Extensions of the EU Model Based on the Choquet Integral - Qualitative Decision Rules under Uncertainty, A Cognitive Approach to Human Decision Making.

Know the core concepts of quantitative design research like, A/B testing, Analytics – like Google Analytics, Desirability Studies, Surveys and Questionnaires, Tree Testing, Contextual inquiry, Card sorting, know the core concepts of qualitative design research like, participant observation, in-depth interviews, focus groups, experiment, survey, systematic observation - secondary research, grounded theory, ethnography, action research, practice based reseach, phenomenological research - narrative research, mixed methods.

Design Definitions, Design discourse, Discourse modalities, Design epistemology, methodology phenomenology, Design science/ science of design, Design history as a constructed artifact, Design taxonomies, Critical design studies.

What is Design Management?, Why is Design Management Important?, Design Management Timeline, Managing the Design Strategy, Identifying Opportunities for Design, Understanding the Audience and Market, Interpreting Client and Customer Needs, Auditing the Use of Design, Establishing the Design Strategy, Promoting and Selling the Design Strategy, Mintzbergs 5 Ps, SWOT Analysis I: Looking Outside for Threats and Opportunities - External Analysis, Porter’s Five Forces Framework, Types of Strategy: Which Fits Your Business?, Low-Cost Leadership, Differentiation, Customer Relationship, Network Effect Strategy, Blue-red ocean strategy, Business Model Innovation strategy,  Management and Culture, Evaluating Internal Strengths and Weaknesses, From Strategy to Implementation: Seeking Alignment.

System definition, Elements of a system, Interaction between elements of a system, Organization of a system, System epistemology, Dynamics of processes, Description of processes, Degenerative processes, Composition of processes, Design and Systems, Designing Systems, Mental Models, System Archtetypes, Natural Systems, Artificial Systems, Social Systems, Socio-technical Systems, Complex Systems, Design space, The Foundations of Systemics, The Legacy of Norbert Wiener and the Birth of Cybernetics, At the Origins of System Sciences: Communication and Control, The Definitions of Systemics: Integration and Interoperability of Systems - The System and its Invariants, 5 Generations of Systems and the System in the System, A World of Systems of Systems, The Problem of Control, Dynamics of Processes, Interoperability, Fundamental Properties of Systems of Systems.

The module covers the following learning content: Practice based research, Practice led research, Design project management - Applied Design Thinking, Real world problem solving.