Business Management B.A.

Get a full German Bachelor of Arts Degree via Distance Learning. No need to quit your job, no need to change your place of residency. Get a job-seeking VISA to Germany after graduation and get an employment in Europe using our Job-Placement-Platform!

Fact sheet of the Online Master's program

get an overview about the content of the study program

What's inside?

Your professional prospects are based abroad or within an internationally operating company in your home country, for a certain time at least. Your view is directed far beyond the horizon. You are fascinated by the complexity of interrelationships and the variety of decision-making parameters in superregionally-oriented business organisations. You want to acquire the necessary tools to qualify for a job in this environment.

We accompany you on your ambitious path and focus on skills for international business. A wide range of courses open up your view of the big picture. You will acquire extensive business knowledge. Building on this foundation, you will subsequently learn to understand complex interrelationships and to classify them in an international context. For these objectives, you will focusing the following areas, among others:

Competencies for study and work: Personal Skills, Language, Communication and Leadership, Business Law, Legal English.

General Business Administration: Situation Analysis in Management, Personnel and Organization, Marketing Tools, Investment and Finance, Management of Risks International Management International Relations, Operational and Strategic.

International Management: In a time of change and challenges, there is a special focus on current business management issues, which above all also place topics such as globalisation and digitalisation on companies. In addition to this, a practical project and the Bachelor's dissertation prepare you for your intended occupation. You will learn how to transfer theoretical knowledge into your everyday professional life.

In the Bachelor's degree programme Business Management you will acquire practical and intercultural skills to gain a foothold in internationally operating companies • You will learn the necessary skills in a study programme which is held in English • Your skills will enable you to take on specialist and leadership tasks in operational and strategic management • Your portfolio also includes the development of strategic concepts and the management of operative service processes – from procurement to service provision and marketing • Your professional environment is in domestic companies with international business activities or in organisations with English as the company language.

Academic Degree: Bachelor of Arts (B.A.)

Accreditation: The program provides a high-quality university degree with 180 European credit points which is accredited under German law. The focus of this Masters’ level program is on applying theoretical knowledge and concepts to real-life business settings.

Certification: State approval by the ZFU (national central office for distance learning), No. 1158523.

Duration of Study: 6 Semesters Distance Learning on the e-Campus of SRH Distance Learning University.

Language of Instruction: The programme is taught entirely in English.

Tuition Fees: 229 EUR per month for 180 ECTS (6 semesters)

Total cost: 16.488 EUR for 180 ECTS (6 semesters)

Academic Year: You can start your study at the first day of each month

Credit Points: 180 ECTS (6 semesters)

Module Handbook: Request the module handbook via

The Content in detail

n the Bachelor's degree programme Business Management you will acquire practical and intercultural skills to gain a foothold in internationally operating companies.

Internal cost accounting
The Accounting module deals with questions about a company’s internal and external flow of services and how to display them. Students are enabled to provide relevant accounting information and to assess existing information. They learn to differentiate between different points of view: students approach some example cases from the perspective of a decision maker within an organization and in other cases they represent an external third party who analyses and systematizes information about economic success to make scientifically sound decisions on that basis.

This study module aims at strengthening student ability to understand and apply English language in areas of economics and business management. The curriculum includes training of comprehension in English business terms. The emphasis is on English reading of business topics relevant in enterprise management. While this module does not intend to improve general language proficiency in English, it will help strengthen and deepen students’ knowledge of specialized expressions used in business English as these are featured in the study material provided.

Introduction to Business Administration
In this module, students learn to what extent business administration is to be understood as action-oriented and application-oriented management theory. In addition, in combination with the module empirical research, students learn how questionnaires and interviews can be used as ways of gaining scientific knowledge.After successfully completing the module, students can answer business questions using empirical research methods and procedures.

Based on this critical approach to marketing, students learn to deal with tasks in the light of the particularities of an industry or situational requirements, by using different analyzes and marketing concepts. Students demonstrate this ability by independent research creating a subsequent presentation of the results. Learning outcomes are assessed with an online presentation (20 slides).
In addition to developing a detailed and critical understanding of selected areas of marketing through the integration of theoretical concepts and empirical insights, as well as their application to concrete operational issues, students also improve their instrumental and systemic skills and learn to deal with complex issues, while taking into account that not all information is available for the problem-solving process.

Case Studies in MANAGEMENT

This module enables students to play an active role in the context of decisions about the operations of companies that need to be taken when they expand internationally. That includes decisions about the size and structure of human resources, the types of international locations and logistics networks to be used, and ways to optimize financial performances and mitigate financial risks stemming from international business operations.
Online seminars are provided to discuss elements of international operations and related management decisions in human resources, logistics and finance, complemented by podcasts. Further interaction of students is facilitated through an online forum and they have the ability to consult with the responsible lecturers bilaterally.

Personnel & Organisation

In this module, students learn relevant fundamentals of human resource management and organizational design from theoretical-empirical and application-oriented perspectives.
Thus, after successful completion of the module, students will be able to view organizations not only in their individual functional parts, but systematically incorporate management, social or cultural science perspectives in order to understand organizations as systems in their purpose-oriented totality. Furthermore, students are prepared for the reflexive handling of management, project management or consulting tasks in the fields of human resources and organization.

Introduction to Ecomonics
Introduction into economic thinking, Consumer behavior and market demand, Producer behavior and market supply, Market structures, market power and market failure, Economics of government, Sources of market inefficiency, Economics of factor markets, Economics of international trade, Macroeconomic theories, World Trade Organization (WTO) and European Union (EU), Sustainable international economic development.
Accounting and Reporting
Fundamentals of international accounting, objectives and users of international financial reporting, key accounting principles, basic financial statement items, recognition criteria and valuation concepts, components of the annual financial statements, recognition and measurement of inventories, recognition and measurement of property, plant and equipment, recognition and measurement of intangible assets, recognition and measurement of leases, recognition and measurement of provisions, recognition and measurement of other selected items, currency translation, recognition of income taxes in IFRS financial statements, revenue from contracts with customers.
Situation Analysis in Management
Markets (Definitions and historical backgrounds, Value chain, Basics on different markets, Functions, structures and importance of different markets and sectors, Current developments, Difficulties in differentiating between markets, Actors in markets, Market trends, Banking, insurances, health care, sports sector, social sectors, tourism and other examples), Situation analysis (Basics, Situation analysis tools, Sector analysis (Porter), A holistic perspective on markets and sectors, General approach to a sector analysis; single steps, Trend analysis, PESTEL analysis)
Qualitative and Quantitative Research Methods
Interview Technique (Basics of qualitative research, Qualitative interviews, incl. interview guideline, interviewer requirements, and types of questions, Qualitative sampling, Methods for the evaluation of interviews) Content analysis (Data management and organization of qualitative data, Transcription, Computer-based qualitative content analysis, Basics and procedure of qualitative content analysis, Quality criteria of qualitative content analysis, Research report and documentation), Questionnaire technique (Types of questions and scales, Questionnaire structure, Pretest).
Investment and Finance
Core principles of financial management: (fundamentals of financial decision making, time value of money and interest rates, yield curve and discount rates, cost of capital and CAPM), Investment (fundamentals of investment policy, calculation of the net present value (NPV) and internal rate of return (IRR), methods of analyzing non-financial and non-monetary issues, case studies of corporate investments, return and risks of financial investments, valuation of companies), Financing (financial issues and strategic goals of a company, classification of financial activities, equity financing, loan financing, mixed forms of financing (mezzanine financing), internal financing, corporate governance and Investor Relations.
Operational Value Creation
Delimitation and definition of the terms “materials management” and “logistics”, Tasks of materials management and logistics, Goals of materials management and logistics, Objects of materials management and logistics, Importance of materials management, Instruments of materials management, Planning of the material requirement, determination of the optimal order quantity, Basic concepts of production and production economy, Importance of production for the economy as a whole, Goals of production management activity, Research and development, Production organization, Production planning and control, Concept and tasks of sales, Concept, characteristics and driving forces of the market and the market economy, Sales channels, Market events, Goals, tasks and components of sales logistics, Aspects and Importance of IoT, LEAN, Total Quality Management and business model patterns like mass customisation.
Personal Skills
How do I know it when I see it (How to study personal skills in the first place?, What we are and what we could be: Meet your Personality!, Doing research in personality, It is the brain, stupid! A little anatomy is all you need, Let the neurons fly or: What it takes to develop), Skills made visible: Studying best practices (Fredmund Malik and the Ideal Manager, Fredmund Malik and Principles of Effectiveness, James Clear and Building Habits, Stephen Covey and the Power of Goals, David Allen and Mastering the Workflow), Targeting Future Skills: From rear-view to headlight (The rear-view mirror: Objects are closer than they appear, McKinsey ́s insights on the Skills needed in the Future, Bouncing back only if needed: Resilience, The here and the now as a resource for productivity and efficiency: Mindfulness, New Wine in Old Wineskins? Collaboration and Co-Creation).
Theoretical basics of the worked topic, Application of selected course-related methods, Transfer of the concepts to a selected practical problem or a selected practical position, Critical reflection and discussion of the results, on their applicability and on the underlying theoretical approaches used.
Business Law
Business Private Law (Law and economy (basic institutions and principles of an economy), Basic business private law (international perspective), Laws concerning logistics, Basic maritime trade law, Corporate law (business creation and finance), Labor law and commercial agency law, Arbitrations and mediations as alternatives to state jurisdiction), Public Economic Law (Public commercial law, Basic public commercial law (international and european perspective), Basic international tax law, Basic national and international commercial criminal law, Basic competition and cartel law, Basic financial service law, Public contracts)
International Relations
International Trade (Mercantilism, Absolute advantage, Comparative advantage, Vernon’s Product Cycle theory, New trade theory, Export Base Theory, The discussion on national competitiveness and trade performance, The Uppsala internationalisation model, OLI – Eclectic Paradigm, World Trade Organization (WTO), European Union), International Business

(The world of international business, Key Players in International Business and their Motives, Internationalization strategies, Modes of operation: The internationalization process, Controlling international operations, Reversing internationalization: (re)internalizing foreign operations).

Regional Studies
Intercultural Communication (Culture and the Cultural Context of Working Together, Developing General Intercultural Competencies, Intercultural Communication, Managing Diversity), Country Profiles (United States of America - Spain- China - Russia - India)
Project Management
Project Contracting, Stakeholder Management, Risk Management, Work Breakdown Structure (WBS), Project Organization (temporary), Project Lifecyle Management, Project Roles and Project Leadership, Negotiation and Conflict Resolution in Projects, Project Reporting and Communication, New Ways of Project Management (agile PM).
Operational International Management
International Human Resource Management (Scope, objectives, target groups, and elements of International Human Resource Management, International workforce planning, International recruiting and hiring, Compensation and Benefits, International Training and People Development, Organization development in an international business environment)
International Logistics (International site selection, Logistic networks, Optimization and decision theory, Logistic network simulation, Lean manufacturing), International Finance (Elements of financial management, Objectives and functions of financial management, Performance management, Risk management), Case Study Airbnb (Starting a business, Developing a brand, Going global, Defining the core)
Strategic International Management
Reasons for internationalisation, Types of international strategies, Levels of international strategies, Market entry strategies, Allocation strategies, Timing strategies, Strategy development analysis, Strategy development - strategy formulation, Strategy development - evaluation and selection, Strategy implementation.
Communication and Leadership
Basics of communication theory, The four-side-model of Friedemann Schulz von Thun - Transactional analysis of Eric Berne, Basics of system theory in communication, Questions as an instrument of leadership, Conducting conversations in leadership situations using explicit examples, Moderation and moderation process, Instruments and methods of moderation including visualization techniques, Differentiation of the terms group and team, Measuring and influencing performance in groups and teams, Team role concept of Meredith Belbin, Team forms using the example of virtual teams and high performance teams, Team development of Bruce Tuckman, Concerns and implementation of measures for team development, Requirements and tools for team leadership, Signs, causes and coping strategies of conflicts in teams.
Business Culture and Ethics
Business Ethics (Morality, ethics and legal requirements, Business ethics management, Corporate Social Responsibility (CSR), Stakeholder theory, Sustainability concepts, components and objectives, Linkages between ethics, CSR, stakeholder theory and sustainability), Responsibilities in the Age of Globalization (New challenges in a globalized business world, Corporate Citizenship (CC), Self-regulation: codes and initiatives.
Current Challenges in Business Administration
External challenges in Business Administration (Uncertainty about the Future, complexity, Globalization, Government Policy and Regulation; Compliance, Technology infrastructure, Digitalisation, Labour market development, Customer expectations and reputation, 
Internal challenges in Business Administration (Communication, Innovation, Company Culture, Diversity and Inclusion in the Workplace, Data management, Supply chain management, Personnel management, Performance Monitoring, Wellbeing of Employees)
Management of Risks
Foundations of Risk Management (Risk management as a regulatory requirement, The economic need for risk management, The concept of risks and risk management), The corporate setting of risk management (Principles, Framework, Communication and consultation with stakeholders, The Risk Management process (Risk assessment, Risk identification, Risk analysis, Risk treatment,  Elements of financial risk management (Value at risk (VAR), Backtesting, Conditional Value at risk (CVAR), Extreme value theory (EVT), Stress testing, Instruments of financial risk management (Typical financial risks of business, Introduction to financial derivatives, Forward contracts, Future contracts, Swaps, Options)
Practice Project
Problem analysis and problem definition, Selecting suitable theoretical approaches towards problem solution, Identifying the framework conditions of the problem solution, Conceptualizing and implementing the problem solution, Critical reflection of the interface between theory and practice, Documentation of the theoretical reasoning, methodology and results.
German language
Knowledge of German increases your job opportunities with German and foreign companies in your own country and abroad. Proficiency in German helps you to function productively for an employer with global business connections. German is the second most commonly used scientific language. Germany is the third largest contributor to research and development and offers research fellowships to scientists from abroad.

Learn German with our highly qualified and GOETHE accredited German Teachers. We offer German language courses in the level beginner (A1), elementary (A2), intermediate (B1), upper intermediate (B2) and advanced (C1), depending on your starting level of German language.
Bachelor Thesis
Own literature research, presentation and comparison of the current literature, critical assessment of the current literature in the light of their own selected problem, scientific work and citation, linking to a concrete problem, development of a research design, application of the methods and implementation of the analyses, transparent and comprehensible presentation of the results, critical reflection of the methodology and the results.

Apply for the Master's Program

Enrollment Conditions + Application Procedure

admission requirements

These are your admission requirements:

— University entrance qualification certificate in English or German

— Knowledge of the English language level B1

Step 1: Application

Simply download the PDF application for enrolment and send it completed to with the subject 'Global MBA' incl. all required documents, which are: 1. Photograph, 2. Curriculum Vitae, 3. High School Diploma, 4. Bachelor's Degree including Transcript of Records, 5. Proof of Work Experience (e.g. references, proof of internship), 6. English Language Certificate (If you dont have one, we will test you for free and online at IULI).

Step 2: Letter of admission
We will check all your uploaded documents at SRH and IULI. You will receive an official Letter of Admission, if all documents are approved by both universities.
Step 3: Pay the first installment fee
Together with the Letter of Admission you will get an invoice and you have to pay the first instalment fee via bank transfer or Flywire.
Step 4: onboarding
At the beginning of your study you will get an extensive onboarding session, where our specialists from SRH and IULI will explain you all details of the study, the use of the e-Campus and some basic rules and obligations. 

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Germany's premier distance learning university, which is permanently government-accredited and no. 1 in student satisfaction in Germany in the years of 2019, 2020, 2021 and 2022.


THE hub for a high quality international education in South-East Asia, founded by Dr.-Ing. Ilham Habibie. We offer Bachelor and Master Programs in cooperation with mostly German partner universities.

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IULI is licensed by the Indonesian Government Directorate General of Higher Education under SK DIKTI No. 425/E/O/2014, all study programs are accredited by the Indonesian Government's National Accreditation Body, BAN-PT.


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Our university has an unlimited official recognition by the German government and is system-accredited by the German Accreditation Council. All our German and English programs are officially recognised by the German Central Office for Distance Learning (ZFU), and we are very proud to be the first institution in Germany receiving FIBAA’s new Premium seal “Excellence in Digital Education”.

Furthermore, we are a full member of EFMD Global, the largest international network of business schools and corporations with almost 1,000 institutional members across 92 countries.

As a university, we want to assume responsibility to tackle climate change and preserve our nature – therefore we have compensated our CO2 emissions since 2019, and are working hard on further reducing our already low carbon footprint.


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